Hello,

I'm Pamela Broady-Andrew, a production designer, art director, and virtual production artist based in Los Angeles. Born and raised on the culturally vibrant South Side of Chicago, I credit the rich kaleidoscope of street scenes, art, architecture, fashion, theater, and nightlife with igniting my sensibility toward visual storytelling. As the youngest of four daughters, I spent many Friday nights at home, captivated by the melodramatic allure of film noir classics like High and Low, On the Waterfront, and The Asphalt Jungle. I knew cinema would always be integral to my life when I began seeing reflections—and elevations—of my own experiences in films like A Raisin in the Sun, For Love of Ivy, Cooley High, Love Jones, and Crooklyn. These stories, set in neighborhoods like mine or in places I dreamed of living, resonated deeply and left an indelible impression on my spirit. I just didn’t have a name for it then.

After graduating from Purdue University, I built successful careers in logistics, education, and IT defense contracting, all while nurturing my artistic passions through dance, international travel, theater, film festivals, fashion events, and long visits to art galleries. During a government contracting assignment in New Orleans, a neighbor who admired the way I’d decorated my Garden District apartment introduced me to her filmmaker friend, Ty Rey. He was captivated by the interplay of color, texture, and theme in my space—he didn’t just see decor, he saw narrative. My environment told a story, quietly breathing life into the character who lived within. After hours of deep conversation about favorite directors, films, music, art, and architecture, he invited me to design four of his short films. In that moment, the love I’d held close for cinema since childhood suddenly had shape, purpose, and a name.

To accelerate my understanding of production design, I enrolled in cinema production courses after work—quickly landing my first PA role with the New Orleans Film Festival, complete with a spirited second line dance on opening night! Fast forward to Los Angeles: I earned a postgraduate M.S. in Fiction and Entertainment from the Southern California Institute of Architecture (SCI-Arc), where my intuitive eye for visual storytelling evolved into a sophisticated grasp of virtual world-building. While there, I was selected for the Art Directors Guild’s Production Design Initiative, receiving mentorship from leading designers whose work has shaped the visual language of film and television. Around that time, my early connection with the New Orleans filmmaker came full circle when I sent him a 3D pre-visualization and cinematic rendering of film sets based on a script he’d shared with me before my move to Los Angeles. That collaboration led to my role as production designer for his 1970s period short TIGHT, which was shot in Atlanta. The film premiered at the 77th Cannes Film Festival PAVILLON AFRIQUES in France on May 21, 2024—marking a defining milestone in my creative evolution.

Since Cannes, I’ve designed a variety of creative projects, including indie shorts, a feature film, a live event, and a music video filmed on a virtual production volume stage. I also served as both production designer and costume designer for the indie feature Road to Everywhere, directed by Michael Shoob, which was filmed across Los Angeles, on an LED stage, and at Navajo Nation, Arizona.

My passion, curiosity, resilience, and ability to blend artistic and technical talents—alongside broad life experiences and creative sensibilities—have shaped me into a multifaceted artist with a richly layered and diverse perspective on the narrative power of production design.