Hello,

I'm Pamela Broady-Andrew, a production designer, art director, and virtual production artist based in Los Angeles. Born and raised on the culturally vibrant South Side of Chicago, I credit the rich kaleidoscope of street scenes, art, architecture, fashion, theater, and nightlife with igniting my sensibility towards the art of visual storytelling. Growing up the youngest of four daughters, I spent many Friday nights at home, captivated by the melodramatic storytelling and cinematic allure of film noir classics like High and Low, On the Waterfront, and The Asphalt Jungle. I knew that cinema would continue to be an integral part of my life when I saw reflections and elevations of my own experiences in films like A Raisin in the Sun, For Love of Ivy, Cooley High, Love Jones, and Crooklyn, stories set in neighborhoods like my own or in places that I dreamed of living, and telling stories of people and situations that resonated deeply with me. Each of these experiences and films left an indelible impression on my spirit and planted the seeds for a future in visual storytelling. I just didn’t have a name for it then!

As the first generation in my family to attend college, majoring in the arts was not an option. After graduating from Purdue University, I built successful careers in logistics, education, and government contracting, all while indulging my curiosity and deepening my love for the arts through dance, international travels, theater, film festivals, fashion events, and long visits to art galleries. During a government contracting assignment in New Orleans, a neighbor who admired the way I had decorated my Garden District apartment introduced me to her filmmaker friend, Ty Rey, who was intrigued by the nuanced decor of my home, which gave subtle clues of the character living there. After hours of deep conversation about favorite films, directors, music, art, architecture, and my design aesthetic, Ty unexpectedly asked me to design four of his short films, suddenly giving shape and a name to my early affinity for visual storytelling.

Accelerating my knowledge of the production design craft, I earned a postgraduate Master of Science degree in Fiction and Entertainment from the Southern California Institute of Architecture (SCI-Arc), where my intuitive talent for visual storytelling evolved into a sophisticated understanding of virtual world-building, 3D computer animation, visualization modeling, and rendering for storytelling. The 1970s short film TIGHT, directed by Ty Rey, for which I created a 3D previsualization and served as production designer, premiered at the 77th Cannes Film Festival PAVILLON AFRIQUES in France on May 21, 2024, marking a momentous milestone in my career’s evolution. Since then, I've designed a variety of creative projects, including indie short films, a live event, and a music video filmed on a virtual production volume stage. I’ve had the privilege of serving as the production designer and costume designer for the indie feature Road to Everywhere, directed by Michael Shoob, which was filmed at various locations around Los Angeles, on an LED stage, and at Navajo Nation, Arizona. My passion, resilience, ability to blend my artistic and technical talents, broad experiences, and pragmatic sensibilities have shaped me into a multifaceted artist with a richly layered and diverse perspective on the art of production design.